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about-us

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Transformation begins long before technology.

Yellow is a boutique consultancy specialising in business transformation. Our mission goes far beyond implementing technology.

We design, structure and evolve organisations by integrating strategy, processes, people, data, applications and artificial intelligence. We believe extraordinary companies are built not by adopting new technology alone, but by connecting every part of the business in an intelligent, coherent and sustainable way. So before we develop any solution, we take the time to understand each client's reality: their objectives, challenges and opportunities. We do more than implement systems: we design smarter organisations. We do more than simplify problems: we turn complexity into clarity.

Mission

To design smarter organisations by integrating strategy, processes, people, data, architecture and technology, delivering sustainable transformation that creates real business value.

Vision

To be recognised internationally as a boutique of excellence in business transformation, connecting strategic intelligence, enterprise architecture, SAP and artificial intelligence to build organisations ready for the future.

Values

Intelligence before execution. We never implement anything without first understanding the business context in depth.
Elegance in solutions. The best solutions are rarely the most complex. They are the most intelligent.
Architecture over improvisation. Sustainable projects are born of sound architecture, not of one workaround after another.
Commitment to the client. Our success is measured by our clients’ success.
Continuous evolution. Technology changes. Businesses change. We evolve with them.
The courage to say no. We recommend the right solution, even when it is not the biggest sale for Yellow.
Technical excellence. Deep expertise remains our greatest competitive advantage.

Future

Building the next generation of business transformation.

Over the coming years, Yellow will consolidate its operations in Brazil and grow its presence in Europe, keeping the commitment that guided its creation: designing smarter organisations.

Our evolution will be driven by the combination of SAP, artificial intelligence, business transformation management, enterprise architecture and data-driven management.

Beyond growth, we want to help companies evolve sustainably and intelligently, ready for the challenges of the decades ahead.

Leadership

At Yellow we don’t believe in one-off change; we believe in lasting transformation. Our purpose is to turn SAP environments into intelligent, scalable platforms that carry businesses into the future. Through continuous innovation and technical excellence, we are strategic partners to leaders who want not merely to keep pace with the market, but to shape it.

André Ramalho

CEO and Head of Technology

Our story

Transforming companies was always the goal. Never just implementing technology

Yellow was founded in January 2019 after more than twenty years of executive experience in large-scale business transformation programmes.

Along the way, our founder led strategic initiatives at global organisations including IBM, Deloitte and Accenture, running complex programmes in SAP, enterprise architecture and digital transformation.

That experience revealed a recurring pattern. Companies were investing millions in technology without addressing their real business challenges. Projects ran in fragments, prioritising individual deliverables over the integrated evolution of the organisation. Yellow grew out of that observation: a company created to do things differently. To understand the business in depth before proposing any solution. To build transformation that lasts. To deliver real value. That commitment still guides every project, every relationship and every decision we make.

Yellow Network

Digital innovation and SAP transformation for companies that want efficiency and results, with close client relationships and flexible delivery across regions

Technology & Engineering

High-impact projects with a pragmatic, results-driven approach. We deliver global implementations, upgrades and roll-outs, always pairing executive vision with technical excellence.

Digital Services

We have evolved SAP support with artificial intelligence, cutting recurring tickets by up to [30%] and raising productivity. Our model brings governance, predictability and operational efficiency.

Connectivity & Data

We build the modern side of SAP: intelligent integrations, automation and clean architecture, creating scalable, sustainable environments ready for the digital future.

Yellow Europe brings our global expertise to local needs, delivering SAP solutions and digital innovation with technical excellence and strategic vision [from our base in <city, country>]. We act as partners in continuous transformation, supporting companies on their journey to modern, intelligent environments.

Our clients

Brands that trust Yellow

Logo IBM
Logo Mercado Livre
Logo Grupo SBF
Logo Kyndryl
Logo Enseada
Logo Heineken
Logo Atento
Logo Nike
Logo CPFL Energia
Logo Burger King
Logo GPA, Grupo Pão de Açúcar
Logo Tigre
Logo Casas Bahia
Logo Granado
Logo Ale
Logo Hapvida
Logo Marisa
Logo Centauro

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Our partners

At Yellow, we believe great transformation only happens with great partners. That is why we work side by side with global technology leaders to deliver modern, scalable, value-driven SAP solutions.

Logo Sales Force Logo Google Logo SAP Logo Microsoft Logo ChatGPT Logo atlassian Logo Moobi Logo SOMA Logo Contabilidade Olímpia

Our ecosystem of strategic partnerships keeps innovation and integration moving. We combine the strength of the world’s leading platforms with our own expertise in SAP and artificial intelligence to accelerate results.

You’ll find the right solution for your business at Yellow.

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